02In research
Construction brand
Brand and digital system for a construction company. Name to come.
Hormesis · the umbrella
Antifragile technology.
Good systems feed on pressure. A hub of B2B ideas and projects built with skin in the game.
What is Hormesis
One roof, many brands.
Hormesis is an umbrella for B2B products. Some we own, some we build in partnership. Each keeps its own name and runs on its own.
The brand stays impersonal. People show up when you write.
Hormesis: small, repeated stress that makes a system stronger. The same idea Taleb named antifragility.
01
Antifragile
Built to gain from pressure, not just survive it.
02
Skin in the game
We ship what we use and carry the risk.
03
Range
Generalists by choice. Different problems, one toolkit.